Magazine advertisement

Digipak design

Digipak design

Writing style

On my magazine i will need a consistent writing style and design. This is to allow FEAR THE UNKNOWN products to become recognizable, and adhere to the metal genre.

Slipknots writing style

Magazine Advertisement Planning

This is an example of 'Metal Hammer' magazines music advertisements, it shows a unique style of the band with a forward approach, shirtless guy with arrows in him, this therefore gives of the impression of straight to the point.

The title of the band is also 'in your face' with striking letters and bold outlining. All of these factors put together therefore show a stunningly unique perspective and visual representation of the band that leaves an impression.

If we compare this to a magazine such as 'RadioTimes' we can see that it is a lot less 'serious', more clean edges, neat and tidy. With a striking presentation of the magazine title but less striking band/musician title, suggesting it is more of a general 'chat' than serious PR.

Therefore with this in mind I believe to get the best advertising for 'Fear The Unknown' a specialist music magazine will have to be used such as 'Metal Hammer' or 'Kerrang'.

Target Audience - Survey Distribution

This one of the forums we have used to distribute our sirvey and vdieo in order to gain some more insight into our traget audienece.

Proposed band symbol

Here is my first proposed symbol for our band. It is in its very first stages, however i believe that i should go along with this type of design. It is both simple (four intermixed letters), and has meaning (the name of the band.

Magazine advertisement

For my magazine advertisement i shall be making two A5 sized advertisements. This is because i want to broaden the profile of our new band, and so to do this i have to target a wide range of people, and this can only be achieved by having one advertisement which appeals to metal fans (our target audience) and one which appeals to other music fans.

Here is an example of the band Iron Maiden featuring in a metal magazine and a rock magazine, appealing to different audiences but conveying the same music:

Metal Hammer

Kerrang 

Digipak design

I have decided on which type of design i will be using for my digipak. This design will be a slip case design, the reasons for this being:

• It is cheaper to manufacture
• It is easier to manufacture
• Although being simple, it is bold (and so relates to the genre of our music)

Here is an example of a slip case digipak

Band symbols

After looking at both digipaks and magazine advertisements it is clear to see that many bands have a symbol. This is to allow them to become instantly recognized to their target audience. Here are some examples:

Ramstein

Metallica 

Slipknot

It is evident to me that creating a symbol for the band is a logical way in ensuring that as their profile increase, they are able to be more easily recognized through their symbol.

The symbols also act as a way of showing the bands beliefs, and so many people (our target audience), may buy into this and have the symbol on their t-shirts or wrist bands as well as posters. 

Target audience

After looking in the magazine MetalHammer, it is clear to see the clothing which our target audience will likely be wearing.

This clothing has the following characteristics:

• Bold colours - mostly black with reds and whites on top
• Usually a band T-shirt, either from a gig or album artwork
• Standard T-shirt
• Trousers worn are usually jeans
• footwear is varied - favoured wear however is boots or converse
• Leather jackets are popular - mainly towards the older metal fan

Magazine Advert and digipak analysis

Upon first views it is clear to see that the adverts  in magazines and digipaks have clear characteristics, these being:

• There will be at least one band members face clearly visible
• If not there will be a symbol that is recognizable to the band
• The colours are bold - with red and black being dominant
• There is a large presence of war/death often shown - ways in which this is done is through the colour red being blood like, and through many back ground shots of destroyed landscapes or weapons
• The saturation on the pictures is also lowered, as well is the brightness
• The pictures shown can also show two clear distinctions - the colours and themes are organic, or they are metallic.

Target Audience

I beleieve that the target audience we are aiming for is the following:

• Male
• Aged: focused on late teens to twenties, however widely spread 
• Prefers videos to be a mix between performance based and narrative based
• Main genre of music is Metal
• Favoured magazine is Metal Hammer

Target audienece research

We created this questionnaire in the hope that we would be able to better find our target audience, as well as getting some responses towards our videos.

Unfortunately we did not receive too many results, and so our ideas on our ideal target audience were limited. However, some of the comments we received were insightful and so the feedback we received was valuable.

These are some screen shots from our questionnaire, we haven't had many responses but we can still get an idea of the audience's thoughts and feelings towards our music video.

Generally the survey suggests that the music video we created was good, the audience that responded commented saying that they "The black and white bits were effective, I also like how you introduced each member of the band at the start."

However, they did point out that "Some of the effects look like they've been added for the sake of having them. This then distorts the clarity of the clips."

Considering this feed back we are generally happy with the audience response and our overall music video.

Response to our Questionnaire

I will make a post later in the week in reference to the collation of the response to our survey looking at who exactly our target audience member is, and what our audience thinks of our videos.

Band members

 Zak Kenny - Lead guitarist 

 James Blake - Bassist 

 James Korolus - Lead Singer

 Conner Rutland - Singer and guitarist 

 Callum Woods - Drums 

Application to our thriller video

Descriptive - our thriller shows a would be killer stalking another one of our characters, finally gaining entry to the characters house.

Functional - this may play on the fear of being followed/stalked - with todays media focusing on the celebrity culture and how they are stalked to a degree.

Neale - our thriller opening conforms to many horror films by using restricted lighting, and camera angles to show vulnerability and superiority of the characters.

Sarris - Sarris would believe that i have created my own style of film with the idea of stalking, which is evident in this video and means something to me being portrayed. This meaning is linked to the functional section.

Clover -within our video we have not used a 'final girl', and so Clover's theory cannot be used to assess our thriller opening. We did not use a girl within our video due to wanting to focus on an all male cast. Also, we are always viewing the main character who is being stalked, and never 'on the side' of the victim, and so this is another reason why this theory is not applicable.

Paradigms - our thriller would fit into the traditional thriller paradigm - this being because it creates suspense, following, fast-paced and complicated.

Final Edit

Here is the final version of our video The WatchTower - hope you enjoy.