Magazine Advertisement Planning

This is an example of 'Metal Hammer' magazines music advertisements, it shows a unique style of the band with a forward approach, shirtless guy with arrows in him, this therefore gives of the impression of straight to the point.

The title of the band is also 'in your face' with striking letters and bold outlining. All of these factors put together therefore show a stunningly unique perspective and visual representation of the band that leaves an impression.

If we compare this to a magazine such as 'RadioTimes' we can see that it is a lot less 'serious', more clean edges, neat and tidy. With a striking presentation of the magazine title but less striking band/musician title, suggesting it is more of a general 'chat' than serious PR.

Therefore with this in mind I believe to get the best advertising for 'Fear The Unknown' a specialist music magazine will have to be used such as 'Metal Hammer' or 'Kerrang'.

Target Audience - Survey Distribution

This one of the forums we have used to distribute our sirvey and vdieo in order to gain some more insight into our traget audienece.

Target audience

After looking in the magazine MetalHammer, it is clear to see the clothing which our target audience will likely be wearing.

This clothing has the following characteristics:

• Bold colours - mostly black with reds and whites on top
• Usually a band T-shirt, either from a gig or album artwork
• Standard T-shirt
• Trousers worn are usually jeans
• footwear is varied - favoured wear however is boots or converse
• Leather jackets are popular - mainly towards the older metal fan

Target Audience

I beleieve that the target audience we are aiming for is the following:

• Male
• Aged: focused on late teens to twenties, however widely spread 
• Prefers videos to be a mix between performance based and narrative based
• Main genre of music is Metal
• Favoured magazine is Metal Hammer

Target audienece research

We created this questionnaire in the hope that we would be able to better find our target audience, as well as getting some responses towards our videos.

Unfortunately we did not receive too many results, and so our ideas on our ideal target audience were limited. However, some of the comments we received were insightful and so the feedback we received was valuable.

These are some screen shots from our questionnaire, we haven't had many responses but we can still get an idea of the audience's thoughts and feelings towards our music video.

Generally the survey suggests that the music video we created was good, the audience that responded commented saying that they "The black and white bits were effective, I also like how you introduced each member of the band at the start."

However, they did point out that "Some of the effects look like they've been added for the sake of having them. This then distorts the clarity of the clips."

Considering this feed back we are generally happy with the audience response and our overall music video.

Metalcore questionaire

We have created this questionnaire, and posted it onto Metalcore forums, in order to gain a better understanding of making a Metalcore video.

http://www.surveymonkey.com/s/RBW8BZK

Welcome

This is my new A2 blog for media, i hope you enjoy my posts!