
This is an example of 'Metal Hammer' magazines music advertisements, it shows a unique style of the band with a forward approach, shirtless guy with arrows in him, this therefore gives of the impression of straight to the point.
The title of the band is also 'in your face' with striking letters and bold outlining. All of these factors put together therefore show a stunningly unique perspective and visual representation of the band that leaves an impression.

If we compare this to a magazine such as 'RadioTimes' we can see that it is a lot less 'serious', more clean edges, neat and tidy. With a striking presentation of the magazine title but less striking band/musician title, suggesting it is more of a general 'chat' than serious PR.
Therefore with this in mind I believe to get the best advertising for 'Fear The Unknown' a specialist music magazine will have to be used such as 'Metal Hammer' or 'Kerrang'.
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