Target audience

After looking in the magazine MetalHammer, it is clear to see the clothing which our target audience will likely be wearing.

This clothing has the following characteristics:

• Bold colours - mostly black with reds and whites on top
• Usually a band T-shirt, either from a gig or album artwork
• Standard T-shirt
• Trousers worn are usually jeans
• footwear is varied - favoured wear however is boots or converse
• Leather jackets are popular - mainly towards the older metal fan